NIKE BRAND MARKETING

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As a Nike Brand Marketing Manager, Cory led integrated marketing plans for major sport & culture moments up and down the West Coast. From developing strategic marketing initiatives and creative briefs to executing content plans and negotiating external partnerships and collabs, Cory has consistently led and delivered premium executions that drove brand heat, consumer demand, and increased product sales.

NFL x NIKE 'WHO YOU WITH'

Every jersey tells a story. The jersey is not just a uniform, it's a marker of you and your city. It's a statement of who and what you represent.

To kick-off America's favorite past time, Nike Football celebrated the connection between player, team, and city by elevating the jersey as a cultural icon in a fresh way. Pairing the game's greats, past and present, new audiences were invited to answer the call of 'Who You With.'

In LA, Nike Football partnered with artist Joe King of No Hours Brand and the LA Rams & Chargers to celebrate jersey culture through Legacy Made LA - A pop-up retail experience giving fans and consumers the ability to design and customize their own Nike NFL apparel.

NEYMAR JR. LA TOUR

Neymar Jr, the global icon of the beautiful game, descended upon Los Angeles to connect with and inspire soccer fans everywhere.

Nike Soccer curated NJR's elevated LA tour with stops that included: Young Athletes Soccer Clinic, Sneaker Shopping w/ @complex, #NeymarLive Block Party, and Jimmy Kimmel Live.

A holistic digital journey was also crafted across Neymar Jr's, @nikefootball and @nikelosangeles' social channels. Consumers were able to follow along and experience Neymar Jr's visit whether they were in LA, Rio, or London.

SB50

50+ years of fast led us to this moment.

The Golden Anniversary of the Game - in the city known for the Gold Rush.

We leveraged our biggest sport moment ever, in the most digitally connected city, to serve consumers and launch our newest Nike+ Football Service.

Throughout the week we delivered Speed on Demand to athletes both digitally and physically by showcasing our fastest innovations, distorting our fastest services, and delivering the fastest experiences throughout an integrated marketplace.

SB50 SPEED DROPS

On the fastest weekend of football, the fastest from the field dropped our fastest product exclusively for Nike+ members.

NFL COLOR RUSH SEATTLE

Color Rush celebrates what Thursday Night is and what Football will become - faster, bolder, more electrifying.

It's brighter than ever and shows out like never before. Color Rush is the NFL and Nike's vision for the future.

Nike Football extended the Color Rush energy in the NFL hotbed of Seattle to light up the city 'Action Green' & Ignite the 'Hawks fanbase and 12's everywhere.

Leveraging the insight behind Seattle's 12th man, the loudest fans in the world. Nike Football enabled the entire city to rally behind their team through a retail fan experience, community-led pop-up tailgate, and the opportunity to win the ultimate game day experience from Nike Football.

NFLPA NIKE ROOKIE PREMIERE

In partnership with the NFLPA, Nike Football curated an exclusive Rookie Premiere Jersey experience for the top 32 drafted rookies and soon to be future NFL stars.